Web Scraping & Data Extractionintermediate
October 12, 2025
5 min read
35 minutes
Build an Automated Instagram Lead Generation Machine with n8n
Automate Instagram lead generation with AI and n8n. Find, extract, and store influencer contact info effortlessly while your team focuses on growth.
By Fayzul Noor Tabeeb

Picture this: you're scrolling through Instagram at 2 AM, manually hunting for beauty influencers in the USA, copy-pasting email addresses into a spreadsheet like it's 2005. Sound familiar? There's got to be a better way, right? Well, there is. And it involves turning your computer into a lead-hunting robot that works while you sleep. Today, we're diving into an n8n workflow that transforms Instagram lead generation from a mind-numbing manual process into a smooth, automated machine. This workflow doesn't just find Instagram profiles; it intelligently searches for them, extracts contact information, and neatly organizes everything in your database.
The Problem Every Marketer Faces
Instagram lead generation is like looking for a needle in a haystack, except the haystack has over 2 billion users and the needle keeps moving. Traditional methods involve:
- Manually searching Instagram profiles one by one
- Checking each bio for email addresses
- Copy-pasting information into spreadsheets
- Losing track of what you've already checked
- Missing potential leads buried in search results
It's tedious, time-consuming, and frankly, soul-crushing work that takes you away from actually connecting with your prospects.
The n8n Solution That Changes Everything
This Instagram lead generation workflow is like having a tireless assistant who never gets bored of repetitive tasks. It automatically searches Google for Instagram profiles in your target niche, scrapes profile information, extracts email addresses using AI, and stores qualified leads in your database. The best part? Once you set it up, it runs on autopilot.
Prerequisites: What You'll Need Before Starting
Before we dive into building this automation masterpiece, you'll need a few tools in your toolkit:
- Apify Account: For Google search scraping and Instagram profile extraction
- OpenAI API Access: Powers the intelligent search query generation and email extraction
- PostgreSQL Database: Where your precious leads will live
- n8n Instance: Your automation playground
Don't worry if this sounds like a lot. Each service offers generous free tiers that are perfect for getting started.
Key Components: The Building Blocks
This workflow uses several n8n nodes that work together like a well-oiled machine:
- Manual Trigger: Your workflow's starting gun
- Edit Fields: Sets your target parameters
- AI Agent: Generates smart search queries
- HTTP Request: Communicates with external APIs
- Code Nodes: Handle data formatting and cleaning
- Information Extractor: AI-powered email detection
- Filter: Keeps only the good stuff
- PostgreSQL: Your lead storage vault
Step-by-Step: Building Your Lead Generation Machine
Step 1: Set Your Targeting Parameters
Start by defining what you're hunting for. The workflow begins with an Edit Fields node that sets three crucial variables: your platform (Instagram), field of interest (like "beauty & hair"), and target country (USA). Think of this as programming your robot's hunting instincts. This flexibility means you can easily switch from beauty influencers in the USA to fitness coaches in Canada without rebuilding the entire workflow.

Step 2: Generate Intelligent Search Queries
Here's where the magic starts. The AI Agent node uses GPT-4o-mini to craft sophisticated Google search queries. Instead of basic searches, it creates complex queries like:
site:instagram.com/*/ (inurl:"/beauty" OR inurl:"/hair") ("USA" OR "New York" OR "Los Angeles") ("@gmail.com" OR "@yahoo.com") -inurl:"/p/" -inurl:"/reel/"
This query specifically targets Instagram profile pages (not posts or reels), includes location and email filters, and focuses on your niche. It's like having a search expert craft the perfect query every time.

Step 3: Execute the Search and Extract Results
The workflow sends your crafted query to Apify's Google Search Scraper, which returns up to 2,000 results across 20 pages. The Split Out node then separates each result, preparing them for individual processing. This is where automation really shines. While you're having coffee, your workflow is processing hundreds of potential leads.

Step 4: Deep Dive Into Instagram Profiles
For each Instagram URL found, the workflow uses Apify's Instagram Scraper to extract detailed profile information. This includes usernames, follower counts, and most importantly, profile biographies where email addresses typically hide. The Loop Over Items node ensures each profile gets individual attention, like having a dedicated researcher for every potential lead.

Step 5: AI-Powered Email Extraction
Here's where artificial intelligence becomes your secret weapon. The Information Extractor node uses GPT-3.5-turbo to scan profile biographies and intelligently extract email addresses. It's trained to find emails even when they're buried in creative bios or formatted unusually. The AI doesn't just look for obvious patterns; it understands context and can identify contact information that human eyes might miss.
Step 6: Filter and Store Quality Leads
The final step separates the wheat from the chaff. The Filter node keeps only profiles with valid email addresses, discarding those marked as "N/A." Your qualified leads then get stored in a PostgreSQL database with all relevant information: username, follower count, account link, email, target country, and field of interest. The database uses smart upsert operations, meaning it updates existing records and adds new ones without creating duplicates.

Why This Workflow Is a Game-Changer
This automated approach to Instagram lead generation offers several compelling advantages:
- Scale Without Limits: Process hundreds of profiles while you focus on strategy
- Consistent Data Quality: AI extraction reduces human error and missed opportunities
- Time Liberation: Reclaim hours of manual work for high-value activities
- Smart Targeting: Advanced search queries find leads your competitors miss
- Easy Customization: Switch niches or locations with simple parameter changes
Perfect Use Cases for Your New Lead Machine
This workflow isn't just a cool tech demo; it solves real business problems:
- Marketing Agencies: Build targeted prospect lists for client campaigns
- Influencer Marketers: Discover micro-influencers in specific niches
- Sales Teams: Generate warm leads for outreach campaigns
- Market Researchers: Analyze competitor landscapes and industry trends
- Content Creators: Find collaboration opportunities and networking prospects
Your Next Move
Instagram lead generation doesn't have to feel like digital archaeology. With this n8n workflow, you're not just automating a process; you're multiplying your capabilities and freeing yourself to focus on what matters: building relationships with your prospects. The beauty of automation isn't just efficiency; it's consistency. While your competitors are still manually hunting through profiles, your lead machine is quietly building your database 24/7. Ready to turn your computer into a lead-generating powerhouse? We can make you the ideal lead extraction automation for your business. Your future self will thank you for making this investment in automation today.
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