Our Brand Identity
Discover our brand guidelines, design principles, and assets. Learn how to use our visual identity to create consistent, professional experiences.
Color Palette
Primary, secondary, and accent colors
Typography
Font families and text styles
Logo Assets
Logos, icons, and graphics
Brand Guidelines
Our comprehensive brand guidelines ensure consistent and professional representation across all platforms and touchpoints.
Color Palette
Primary Blue
#3B82F6
Main brand color, CTAs, links
Secondary Purple
#8B5CF6
Accents, highlights, workflows
Success Green
#10B981
Success states, confirmations
Warning Orange
#F59E0B
Warnings, attention states
Error Red
#EF4444
Errors, destructive actions
Neutral Gray
#6B7280
Text, borders, subtle elements
Typography
Headings
Inter Bold • 32px-48px
Page titles, section headers
Subheadings
Inter Semibold • 20px-24px
Card titles, subsection headers
Body Text
Inter Regular • 16px-18px
Paragraphs, descriptions
Small Text
Inter Regular • 14px
Captions, metadata, labels
Design Principles
Clarity
Every element should have a clear purpose and meaning. Avoid visual clutter and focus on essential information.
Consistency
Use consistent spacing, typography, and color schemes across all touchpoints to build brand recognition.
Accessibility
Ensure sufficient color contrast and readable typography for users with different abilities and devices.
Simplicity
Keep designs clean and minimal. Let content be the hero while maintaining visual hierarchy.
Brand Assets
Download our complete brand assets and templates to create consistent, professional materials.
Logo Files
High-resolution logos in various formats
Primary Logo (PNG)
2.1 MB • PNG
Primary Logo (SVG)
0.8 MB • SVG
White Logo (PNG)
2.1 MB • PNG
Icon Only (PNG)
1.2 MB • PNG
Brand Kit
Complete brand assets and guidelines
Brand Guidelines PDF
5.2 MB • PDF
Color Palette
0.3 MB • JSON
Typography Guide
1.8 MB • PDF
Icon Set
3.4 MB • SVG
Templates
Ready-to-use design templates
Presentation Template
8.7 MB • PPTX
Business Card
2.3 MB • AI
Letterhead
1.9 MB • PDF
Social Media Kit
12.1 MB • ZIP
Usage Guidelines
Logo Usage
- Always maintain clear space around the logo (minimum 2x the height of the 'A' in ATM)
- Use the primary logo on light backgrounds, white logo on dark backgrounds
- Never distort, rotate, or modify the logo proportions
- Ensure minimum size of 24px height for digital use
Color Usage
- Primary blue (#3B82F6) should be used for main CTAs and important elements
- Secondary purple (#8B5CF6) is reserved for workflow-related content
- Maintain sufficient contrast ratios (4.5:1 for normal text, 3:1 for large text)
- Use neutral grays for secondary text and subtle elements
Typography
- Use Inter font family for all text elements
- Maintain consistent font weights and sizes across platforms
- Ensure line height of 1.5 for body text, 1.2 for headings
- Use proper heading hierarchy (H1 > H2 > H3) for accessibility
Includes all logos, guidelines, templates, and assets (45.2 MB)